subscribe v
1. offer to buy, as of stocks and shares; "The broker subscribed 500 shares"
2. mark with one's signature; write one's name (on); "She signed the letter and sent it off"; "Please sign here" [syn: sign]
3. adopt as a belief; "I subscribe to your view on abortion" [syn: support]
4. pay (an amount of money) as a contribution to a charity or service, especially at regular intervals; "I pledged $10 a month to my favorite radio station" [syn: pledge]
5. receive or obtain by regular payment; "We take the Times every day" [syn: subscribe to, take]

Subscribe \Sub*scribe"\, v. t. [imp. & p. p. Subscribed; p. pr. & vb. n. Subscribing.] [L. subscribere, subscriptum; sub under + scribere to write: cf. F. souscrire. See Scribe.]
1. To write underneath, as one's name; to sign (one's name) to a document. [They] subscribed their names under them. --Sir T. More.
2. To sign with one's own hand; to give consent to, as something written, or to bind one's self to the terms of, by writing one's name beneath; as, parties subscribe a covenant or contract; a man subscribes a bond. All the bishops subscribed the sentence. --Milman.
3. To attest by writing one's name beneath; as, officers subscribe their official acts, and secretaries and clerks subscribe copies or records.
4. To promise to give, by writing one's name with the amount; as, each man subscribed ten dollars.
5. To sign away; to yield; to surrender. [Obs.] --Shak.
6. To declare over one's signature; to publish. [Obs.] Either or must shortly hear from him, or I will subscribe him a coward. --Shak.

Subscribe \Sub*scribe"\, v. i.
1. To sign one's name to a letter or other document. --Shak.
2. To give consent to something written, by signing one's name; hence, to assent; to agree. So spake, so wished, much humbled Eve; but Fate Subscribed not. --Milton.
3. To become surely; -- with for. [R.] --Shak.
4. To yield; to admit one's self to be inferior or in the wrong. [Obs.] I will subscribe, and say I wronged the duke.

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The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

The first UK subscription newsletter was the London Property Letter launched in the early 1960s by Sylvester Stein, previously editor of South Africa's Drum magazine. The London Property Letter utilized the standing order payment where the subscriber signed up for a continuous annual payment from his or her bank account. Around the same time, the Consumer's Association launched Which? magazine using the same standing order techniques.

In 1982, Running magazine was launched by Sylvester Stein to cater for the new jogging and running craze that had arrived from the USA.

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