merchandiser n : a businessperson engaged in retail trade [syn: merchant]

Merchandiser \Mer"chan*di`ser\, n. A trader. --Bunyan.

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A merchandiser is an arcade gaming device, which features a machine that contains a display of merchandise, which can be won by playing the game. In the trade, such games are described as Skill With Prizes (SWP) games, and are a hybrid of games of skill and games of chance, with the preponderance of skill or chance differing between devices and often able to be set by the operator.

Claw cranes are the most popular example of a merchandiser. The player guides a claw in the attempt to pick up a prize and drop it into a hole. Other types of merchandisers can offer prizes ranging from cheap and inexpensive to high end merchandise such as video game consoles and iPods.

A similar class of games are redemption games, where tickets are won and can be redeemed for merchandise prizes, rather than merchandise being won directly. These are both modern forms of carnival games.

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