Dictionary Meaning and Definition on 'Infomercial'
n : a television commercial presented in the form of a short
documentary [syn: informercial]
Wikipedia Meaning and Definition on 'Infomercial'
Infomercials are long-format television commercials, typically five minutes or longer. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.)--outside of peak hours. Some television stations chose to air infomercials as an alternative to the former practice of sign-off. By 2009, most US infomercial spending is during early morning, daytime, and evening hours. Stations in most countries around the world have instituted similar media structures. According to tapebeat.com, over $150 billion of consumer products in the U.S. are sold through infomercials.
The term "infomercial" is sometimes misapplied and used to refer to direct response television advertisements (DRTV) of 60 to 120 seconds. However, the term describes program length advertisements which, in the US, are typically 28 minutes and 30 seconds (see above references). In the US, DRTV advertisements of 30 seconds to 2 minutes are typically called "short form" or "DRTV spots" and are not included in the advertising industry's use of the term "infomercial". Note that in the US market, a small amount of media can be purchased for 5 minute advertisements, although this time is quite limited. Outside of the US market, lengths depend on the lengths allowed by television stations and government regulators.[See more about Infomercial at Dictionary 3.0 Encyclopedia]
Words and phrases related to 'Infomercial'
Infomercial Sample Sentences in News
- The Wealthy Investor Financial Freedom Infomercial Begins Airing Nationally
Tyrone Jackson's Infomercial for his Financial Freedom System set to begin airing nationally this week. (PRWeb March 05, 2014) Read the full story at http://www.prweb.com/releases/TyroneJackson/TheWealthyInvestor/prweb11644004.htm Read more on this news related to 'Infomercial'
- Infomercial King Kevin Trudeau’s Possessions To Be Auctioned
Even in prison, convicted fraudster and TV pitchman Kevin Trudeau has something to sell. Read more on this news related to 'Infomercial'
- Tyrone Jackson’s Wealthy Investor Financial Freedom Infomercial to Air on Magic Johnson’s Aspire TV
Tyrone Jackson’s complete Financial Freedom System can now be purchased through a new infomercial to run on Magic Johnson’s Aspire TV Network. (PRWeb March 04, 2014) Read the full story at http://www.prweb.com/releases/TyroneJackson/TheWealthyInvestor/prweb11638423.htm Read more on this news related to 'Infomercial'