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Dictionary Meaning and Definition on 'Infomercial'

Infomercial Meaning and Definition from WordNet (r) 2.0
    infomercial n : a television commercial presented in the form of a short documentary [syn: informercial]
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Wikipedia Meaning and Definition on 'Infomercial'

Infomercials are long-format television commercials, typically five minutes or longer. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.)--outside of peak hours. Some television stations chose to air infomercials as an alternative to the former practice of sign-off. By 2009, most US infomercial spending is during early morning, daytime, and evening hours. Stations in most countries around the world have instituted similar media structures. According to, over $150 billion of consumer products in the U.S. are sold through infomercials.

The term "infomercial" is sometimes misapplied and used to refer to direct response television advertisements (DRTV) of 60 to 120 seconds. However, the term describes program length advertisements which, in the US, are typically 28 minutes and 30 seconds (see above references). In the US, DRTV advertisements of 30 seconds to 2 minutes are typically called "short form" or "DRTV spots" and are not included in the advertising industry's use of the term "infomercial". Note that in the US market, a small amount of media can be purchased for 5 minute advertisements, although this time is quite limited. Outside of the US market, lengths depend on the lengths allowed by television stations and government regulators.

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Infomercial Sample Sentences in News

  • Canadian Infomercial Giant Targets Primetime TV Brands
    But wait! There's more! Thane Direct is moving from celebrities to popular TV shows and their producers to sell product by the truckload. Read more on this news related to 'Infomercial'
  • How To Get $50 Million in Five Easy Steps
    Lest you think this headline is the story line of a 3 a.m. infomercial, read on because it is neither a Ponzi scheme nor a pipe dream requiring a series of books and DVDs for $29.99 in five easy payments. This plan is both shockingly easy and proven successful, so if you’ve got five to seven minutes to invest in the possibility of making $50 million, you may wan Read more on this news related to 'Infomercial'
  • Don't Pay Any Mind to Financial News Gurus
    It has long been my view that much of what passes for "financial news" is little more than an infomercial for the securities industry. It also serves to feed the egos of self-confident pundits, who feed viewers a daily grist of musings that often include predictions about the direction of the markets, the possibility of inflation and whether interest rat Read more on this news related to 'Infomercial'

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